Course venue: 131 Finsbury Pavement, London
EC2A 1NT

Price £225

Full details here.

If you work in public relations, marketing or a job that requires you to write regularly, then writebetter.co.uk have devised a special one-day course for you.

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Find out the things that PR people regularly do that infuriate even the most mild-mannered reporter.

Some are guaranteed ‘door closers’ - incessant phone calls, sending the wrong information to the right person, the right information to the wrong person, and so on. Some are rather less obvious…

Our workshop is designed to take you through this labyrinth and equip you with a bit of 'inside' information – direct from the journalists - so that you can work and write better. And increase your chances of securing that all-important client-pleasing coverage in the publication of choice.

The workshop is particularly geared towards PRs who regularly deal with national newspapers.

It will cover the recommendations of highly experienced journalists who are ready and able to tell you what they really want from a PR. In some areas, what they have to say might contradict conventional wisdom - but it is from the mouths of a lot of horses.

Here are some of the topics:-

The Pitch: How, when and with what information.


The Follow-up: Is it really necessary? If so, how is the best way to go about it? (Not as obvious as you might think)


“Let's do lunch”: One thing journalists on the nationals aren't short of is lunch invitations. Nevertheless, there are good ways of tempting a waist-conscious hack out for a bite. And that invariably leads on to:


Knowing me, knowing you: Face-to-face contacts are invaluable in the industry, but many journalists are ambivalent about them. A few key tips here from those who have been wooed assiduously in the past.


Exclusives. A ‘scoop’ is something you've got that leaves the other papers fuming. Not to be confused with, "You’re the only one who has this."


Pictures: Yes, think pictures. If you want an idea of the power of pictures, particularly in getting the type of coverage that you might not otherwise have received, then look at the business pages of July 31 2006. (Don’t worry we have them) That's the template for this section.


Cliché-watch: Those phrases that pepper press releases and which journos loathe. A, because they are trite and meaningless; B, because, if they ever had some merit, they are certainly devalued now. We also have a list of the 10 most-hated phrases PRs use with journalists.*

Try it out for yourself:-

Price: £225

If you do not wish to pay online using PayPal, please write to us at the email address below. Thank you.

Venue: 38 Bow Street, London EC4M 9AY


Dates: Email for 2008 dates


E-mail: info@writebetter.co.uk


web: www.writebetter.co.uk


Tel: 0208 2759401

*Based on interviews and surveys